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Southside Diamond Jewelry. 8101 Gravois Road, St.Louis, Missouri 63123


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St Louis Jewelry Store and Customer Relationships

Posted by on in Professional Jewelers
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In today’s 21st century marketplace jewelry companies only have two sources of competitive advantage. They can learn more about their customers than their competitors and they can turn that customer knowledge into perceived superior value propositions before the competition. Southside Diamond Jewelry in St. Louis realizes the importance of a strong customer base and the work involved to retain these relationships.

The real battle in today’s jewelry market is in creating individual customer strategies. The most valuable assets in any jewelry company are not the inventory, but rather its customers. When jewelry companies cannot be sold, what happens? There is a liquidation of assets. Jewelry store buyers are looking for jewelry stores with loyal customers who consistently purchase. It’s time to manage the relationship with each customer in a more deliberate and strategic manner.

The jewelry industry has joined the interactive era and that means that loyal customers expect to receive more relevant information in a timely fashion. For decades, jewelry stores have used the strategy of carrying the best brands to create a competitive advantage. This has helped stores leverage the creation of brand awareness of their own store brand. What needs to change is the approach to the customer. Now jewelry stores have the opportunity through interactive marketing to listen and learn more about each customer’s needs, wants, demands and desires. Jewelry stores can improve their offerings of brand name jewelry and reinforce customer loyalty to their own store through improved on-going dialogue with each customer.

Jewelers need to do more at their point of sale. At Southside Diamond Jewelry in St. Louis we use every tool to develop a loyal customer and understand their particular desire.

Social media is a tool we use effectively. Customers can stay in touch with our store at a time best for them. Specials, creations, and new inventory is available for them to view at home. This effort continues to support our jewelry retention at Southside Diamond Jewelry in St. Louis. Hope to see you soon!



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